I’m a Mortgage Broker in Edmonton, Alberta, Canada. I will be organizing a booth at a trade show and i have an idea that will generate 3000 leads. i would like to sell these leads to cover the cost of the entrance into the trade show, booth cost, event cost and hopefully a profit on the side. My dilema is how can I sell these leads to realtors/home builders or lead companies. What would an attractive price point be . Out of the 3000 leads we will be pre-qualifying their needs so we will not have just one group of leads.
All of the leads will be worked by myself and other brokers at my office. We will be trying to get whatever finance these leads may need. Also i was thinking that i may approach realtors/home builders to be co sponsors of my event.

Sorry, but if the price was "Free", I wouldn’t be interested in such leads, even if they were local to me. The thing you’re fighting against is that there are too many companies looking to sell worthless "leads". The only such arrangement I might go for would be a percentage of any business they generate, and it wouldn’t be a large percentage either. Since this has some legal difficulties, we would appear to be at an impasse.